关于云顶国际-珠海市斗门区云顶国际官网陶瓷有限公司

ABOUT WHITE RABBIT CERAMICS

Xuri Ceramics Co., Ltd. in Doumen District, Zhuhai was founded in 1999 and was established by Chairman Huang Yingming on the basis of leasing and operating Jianhong Ceramics Factory. The company is headquartered in Doumen District, Zhuhai City, and is a ceramic production enterprise that initially focused on the research and development, production, and sales of exterior wall brick products. In the situation where the supply of exterior wall tiles produced by White Rabbit Tiles is in short supply, Chairman Huang Yingming took the opportunity to establish four subsidiary companies in Zhuhai, Jiangmen, and You County, Guangdong, and built four modern building ceramic production intelligent bases. There are currently 32 fully automatic intelligent production lines, mainly producing and selling ceramic products with the registered trademark "White Rabbit".

In October 2021, the Hunan base completed the construction of a wall and floor tile industry manufacturing center that integrates intelligence and digitization. The company produces a full range of white rabbit exterior wall tiles/cultural villa tiles, mosaics, wall and floor tiles/ceramic tiles. It is one of the benchmark enterprises in the global production of exterior wall tiles/cultural villa tiles, and a mosaic production base with a complete variety of designs and colors worldwide. It is a rare "three brick in one" enterprise group in the national architectural ceramics industry.

1999

Zhuhai Doumen District Xuri Ceramics Co., Ltd. was founded in 1999

Four modern intelligent production bases for architectural ceramics, with a total of 32 fully automated intelligent production lines

28000

Accumulated development of over 28000 product varieties and 50 series

300

The company has obtained over 300 national patents

INNOVATIVE DEVELOPMENT STRATEGY

White Rabbit Tiles adheres to the innovation driven development strategy, and regards "valuing talents and technology" and "innovation, quality, service, and integrity" as the long-term development policy of the enterprise. The company has a provincial science and technology research and development center, a technology research and development center, and supporting experimental workshops. It cooperates with the material colleges and departments of South China University of Technology, Shaanxi University of Science and Technology, Jingdezhen Ceramic Institute and other universities in production, learning, and research. The company has achieved more than 300 national patents in the research and development, design, production, application, environmental protection and governance of architectural ceramics.

CORPORATE CULTURE

Corporate Mission

Creating value for customers, welfare for employees, and benefits for society

Our career aspirations:

Continuously pursuing the beautification of human architecture and living spaces, creating value for customers, achieving employees and customers, and creating value for society through social acceptance and advocacy, thus winning trust.

Corporate Vision

Build a green benchmark enterprise in the ceramic industry and turn the "White Rabbit Brand" into a century old brand.

Our vision is:

We take environmental friendliness as our social responsibility, constantly innovate, relentlessly pursue, and sincerely benefit society. We aim to build "Xuri" Company into a green benchmark enterprise in the ceramic industry and build "White Rabbit Brand" into a century old brand.

Value

Gratitude, loyalty, hard work, integrity, pragmatism, and innovation

Interpretation:

1. Gratitude

Connotation explanation: represents gratitude towards society and the welfare benefits of the company.

2. Loyalty

Connotation explanation: It represents loyalty to the company, loyalty to the position, and dedication to completing one's own duties.

3. Struggle

Connotation explanation: Representing the courage to move forward, possessing a wolf like spirit, and fearless of difficulties.

4. Integrity

Connotation explanation: Representing compliance with rules, keeping promises, keeping secrets, and not shirking responsibility.

5. Pragmatic

Connotation explanation: represents practical action, unity of knowledge and action, rejection of utopian ideas, and effective execution.

6. Innovation

Connotation explanation: including concept innovation, management innovation, technology innovation and marketing innovation.

Leading the industry in standardized management

The company strictly implements production systems such as ISO9001 International Quality Management System, ISO14001 International Environmental Management System, ISO51001 Energy Management System, ISO45001 Occupational Health and Safety Management System, Intellectual Property Management System, and National 3C Compulsory Product Certification. The concept of "creating an era of quality and a better life" originates from the scientific management of white rabbit tiles.

Environmental protection, energy conservation, and emission reduction enterprises

The company has increased investment in environmental protection equipment iteration and transformation of production models, and has integrated the environmental protection concept of energy conservation and emission reduction throughout its development. Through the construction of a perfect sewage zero discharge treatment system, production kilns, spray tower tail gas desulfurization, denitration, defluorination, coal to gas and other environmental protection projects, green production of enterprises has been realized, providing a model that can be used for reference and reference for the sustainable development of the whole industry.

Smart Manufacturing of Green Building Materials to Assist Rural Revitalization

In 2022, six departments including the Ministry of Industry and Information Technology and the Ministry of Housing and Urban Rural Development announced the first batch of "Green Building Materials Going to the Countryside Activity" product lists and enterprise directories, and White Rabbit Tile became one of the first batch of enterprises to be awarded the "Recommended Brand of Green Building Materials Going to the Countryside". The company has steadily and firmly promoted the "Three Bricks in One" strategy, creating an environmentally friendly, safe, and healthy green building material product system, bringing high-quality and rich supply to rural revitalization and construction projects, and cultivating and activating the consumption potential of green building materials in rural areas.

Over 20 years of diligent cultivation, fruitful results, and rising reputation

The company has established strategic cooperation relationships with nearly a hundred large real estate developers, including Poly, Vanke, Zhonghai, Country Garden, Yaju Le, Longguang, Fuli, Lvjing, etc. Its products are exported to 52 countries and regions such as Europe, America, Southeast Asia, and the Middle East. White Rabbit products have been presented in key domestic and international projects such as the Beijing Olympic Games venues, Guangzhou Asian Games venues, Brazil Olympic Games venues, and Beijing Winter Olympics towns. In the grand new rural construction project, White Rabbit tiles have won market recognition, respect, and praise for their persistence in excellence and excellent products.

Practice social responsibility and devote oneself to public welfare undertakings

Chairman Huang Yingming never forgets the social responsibility of the company and the social responsibility of public welfare and charity. Over the past 20 years, the value of donations, donations, and construction funds from White Rabbit Tiles to society has exceeded 150 million yuan. Here, there are warm activities for over a thousand elderly people in surrounding villages every year during the Spring Festival and Mid Autumn Festival; A charitable act of donating to build a caring inpatient building; Participated in earthquake relief donations and donations; There are human and financial inputs to support poverty alleviation projects, sponsor national sports events, and support the fight against the COVID-19 epidemic; We have sponsored more than 100 "White Rabbit Students" and held visits, symposiums, and gatherings to express our sincere expectations and expectations for them....

Future prospects for white rabbit tiles

Faced with the world's "unprecedented changes in a century", White Rabbit Ceramic Tiles "firmly adheres to the green mountains without relaxation", anchors the goal of "industry benchmark, international brand, and century old enterprise" towards the future, continues to promote technology and product innovation, organically combines product quality and art, increases product added value, "revitalizes national brand, creates Chinese pride" in the field of architectural ceramics, and continues to write the glory and dream of White Rabbit Ceramic Tiles.

Brand advantages

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